Why Marketing is the best field today

 Marketing has different types -- from Database Marketing to social media marketing, it’s very vast.

Marketing is a great field because it has tons of opportunities right now, and is an area where you can really grow. It's also flexible, meaning you can apply those skills in almost any industry.

Best Digital Marketing Guide To Start | by Manu Varghese | Medium

Different fields in marketing 

 In practical terms, it encompasses the Four P's of the "marketing mix"(product, price, place and promotion)to identify and communicate value to the target market. Each of the six fields of marketing falls within this marketing mix. 

 1. Market research :- Market research entails collecting, analyzing and interpreting information about what people buy and why they buy it. Tools such as market analysis, surveys, focus groups and product testing help companies identify markets for their products.Market research also identifies potential barriers customers face in entering the market and suggests ways to overcome them.

2. Brand management :- Brand, or product, management is devoted to conceptualizing products and getting them to market. Branding management includes market research, research and development, production, distribution, advertising and sales. 

3. Advertising and Public Relations :- Advertising uses the media to communicate a product's value. It involves both a creative process and an analytic one.Public relations is closely related to advertising but rather than focus on products, it focuses on the company's public image. Public relations messages communicate the company's values and its activities and achievements.

4. Promotion :- Promotion builds relationships between wholesalers and retailers and uses incentives to entice customers to purchase a product. Incentives include discounts, samples and other tools that add value and make an offer too good to refuse.

5. Sales :- Sales manages the process of getting products to the customer. It presents the personal "face" of a company and its products. The sales rep to customers in an effort to get them to purchase, and then ensures that the purchase is delivered.

6. Retailing :- Retailing is a sales function that puts a company's products directly before an end user rather than a wholesaler who'll act as a go-between for the company and the end user. Merchandising, which uses information gleaned from market research about what arrangement of products and what decor and atmosphere in a store entice customers to purchase.


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